COACHES

  • Jose Gamez
    Jose Gamez

    Coming Soon

  • Rochella LaRue – CF Level 1 Owner/Head Coach.

    As a youth growing up in Colorado, I was always active and had a lot of interest in sports and fitness training playing several team sports (basketball, volleyball and fast pitch softball) during high school. I moved to Arizona at the age of 18. After marriage and three children though, a sedentary lifestyle took a toll on my body (I had experienced four herniated disks in my mid and lower back and was facing inevitable back surgery). In the spring of 2010 I found Crossfit. After a free one week trial I was hooked. I had finally found what I had been looking for and what numerous trainers were unable to provide for years, encouragement, motivation and an awesome community of hard working individuals. The workouts kicked my butt and yeah I cried several times but I somehow became something I never thought I could be, an athlete. I have been with CrossFit since 2009 and my love and appreciation for the sport of life became so strong that I decided to train and motivate others the way I was trained and motivated myself. Shortly after obtaining my CF Level 1 certification I had the privilege of being a CFL1 trainer at East Valley Crossfit gaining hands on experience as well as professional guidance from seasoned olympic lifters and CrossFit instructors. In January 2013 I branched off as a personal trainer opening what is now CrossFit Insidious. I love what I do and I am very greatful for the opportunity of showing others what brought a huge change in my life.

    “I put my heart and my soul into my work, and have lost my mind in the process.” -Vincent Van Gogh

  • Andrew Lucero – CF Level 1 Coach

    I was interested in and participated in various sports at a young age, and had been part of an athletic team through high school. Originally attending college for a degree in Architecture, I realized that though it may be a degree I’m able to obtain and a profession I’m able to do well in, I did not have a passion for it. When I finally realized that my passion was in the health and fitness world, that’s where I discovered my love for fitness as a whole. I became a certified personal trainer through the NSCA in 2013, graduated with my Bachelor’s Degree in Exercise and Wellness in 2014, and do have long-term career goals to become a physical therapist. However, my journey in CrossFit did not start until 2015.

    I became interested in competing in Spartan Race events in 2015, and after years of the traditional gym setting, I realized that with the knowledge I obtained through school and new goals I wanted to achieve, I had to try something new. The years of experience in a traditional gym made my transition to CrossFit relatively easy, but this new drive to excel in Spartan Race competitions, CrossFit competitions, and master not just one thing but be great doing everything from heavy weightlifting to bodyweight conditioning is what keeps that CrossFit fire burning within me. I received my CrossFit-Level 1 Certificate in April 2016, and look forward to developing my strengths and talents as a coach and as an athlete